Tuesday, October 21, 2025
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Google Shifts DEI Strategy Amid Political Changes

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Google has announced that it will no longer set diversity hiring goals, marking a significant shift in its approach to diversity, equity, and inclusion (DEI) initiatives.

This decision comes amid a broader trend of companies scaling back DEI efforts in response to recent political and legal changes.

Google’s decision is part of a larger trend among U.S. companies. Meta and Amazon are also scaling back their DEI initiatives.

Conservative groups have been pushing for these changes, arguing that DEI programs are no longer necessary or effective.

Google Scraps Diversity Hiring: Background and Rationale

In a memo sent to employees, Fiona Cicconi, Chief People Officer at Google’s parent company Alphabet, stated that the company will no longer have “aspirational goals.”

The focus on increasing hires from underrepresented groups will no longer be a priority.

This decision follows a review of DEI programs and is influenced by recent U.S. Executive Orders and court decisions aimed at limiting DEI efforts.

Google had previously set ambitious DEI goals in 2020, aiming to increase the representation of underrepresented groups in its workforce.

These goals were part of a broader response to social movements and protests against racial injustice.

However, the company has now decided to focus on hiring the best people wherever it operates. It will no longer set specific diversity targets.

Impact on DEI Programs and Employee Reactions

While Google is ending its diversity hiring goals, it will continue to support internal employee groups such as “Trans at Google.”

It will also support the “Black Googler Network” and the “Disability Alliance.”

These groups will contribute to product and policy decisions, ensuring that diverse perspectives are considered.

The announcement has been met with mixed reactions from employees.

Some support the move, believing it will lead to a more merit-based hiring process.

Others are concerned about the potential impact on diversity and inclusion within the company.


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Sahiba Sharma
Sahiba Sharmahttps://sightsinplus.com/
Sahiba Sharma, Senior Editor - Content at SightsIn Plus