Wednesday, October 1, 2025
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Employers prioritize quality work & KPIs over time-punching

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apna.co, India’s foremost jobs, and professional networking platform has recently published an extensive report that sheds light on insights and trends surrounding workforce productivity assessment.

Departing from conventional methods of evaluating employees through time and attendance tracking, 7 out of 10 employers now prioritize quality work and key performance indicators (KPIs) such as meeting targets and completing projects as the primary measures of productivity. Against the backdrop of managing 70-hour workweeks to foster growth and productivity.

Optimizing efficiency with breaks

According to the survey, 90% of employers recognize the value of breaks in improving efficiency. Furthermore, 13% specifically prioritize encouraging regular breaks and leaves, demonstrating a dedication to promoting a positive work environment and increasing productivity by acknowledging the importance of downtime and work-life balance.

Employer Outlook: Remote Work vs. Office Presence

The survey further highlights that 60% of employers believe employees tend to be more productive while working from the office, signifying a significant shift in employer preferences as compared to the previous trends where remote work was more prevalent. This shift reflects a growing emphasis on work quality over mere presence

The report also revealed that only 12% favor fully remote workers. However, around 28% see a hybrid model, combining remote and in-office work, as the most productive approach, highlighting the differing opinions on the productivity of different work arrangements, with a notable preference for traditional office-based work as well as a growing acceptance of hybrid models.

Employers’ strategy for boosting productivity

The report also reveals that 7 out of 10 employers believe that poor communication and an unhealthy work environment affect productivity in an organization.

Additionally, over 42% of employers focus on fostering a supportive work culture to prevent burnout, while 34% highlight the importance of recognizing achievements. These strategies aim to create an environment conducive to productivity and employee satisfaction.

About the Survey

In February 2024, Apna conducted an extensive survey involving more than 5,000 employers to examine the changing dynamics of productivity evaluation in the workplace.

The objective of this initiative was to delve into how employers gauge productivity, implement strategies to prevent employee burnout, and utilize methods to reduce distractions and improve focus during working hours.

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Sheenu Pradhan
Sheenu Pradhanhttps://sightsinplus.com/
Sheenu Pradhan, Editor Content, SightsIn Plus. She has over 8 years of experience in human resources. Prior to this, she has been associated with Wictor Chemicals India, Wipro, and Shakti Plas Industry.