Wednesday, August 6, 2025

Toxic Culture at Nike Women addressed as Bitch, Honey, Girls

- Advertisement -

According to Business Insider, The world’s leading designer, marketer, and distributor of authentic athletic footwear, Nike is really going through a sexual harassment and gender discrimination lawsuit.

The lawsuit against Nike has produced more than 5,000 pages of records, including surveys of women employees, wherein they have alleged sexist attitudes and behavior at the sportswear giant, in addition to corporate bullying and fears of retaliation.

The female employees spoke out about the sexist and belittling culture that the company had. The surveys are called Starfish Surveys and only ten of them have been made public presently.

In this survey, one woman wrote that the sportswear brand was a “giant men’s sports team, where favoritism prevails and females couldn’t possibly play in the sandbox.”

The female employees had the same sentiments regarding the:-

  • Sexist Attitudes
  • Corporate Bullying
  • Sexual Harassment

There are around 5,000 pages of records and surveys of female employees that have been unsealed and provided what they have actually said about the environment at the brand.

The surveys, written by female Nike employees in 2018 describe a pressure-cooker environment where women felt they were treated as inferior and called “bitch,” “honey,” and “girls.” 

Nike employees filled out the surveys after being fed up with the company culture. The surveys expose sexual intimidation, bullying, and other toxic behavior in the Nike workplace.

One female employee wrote that “When I received this questionnaire, I asked several of my female coworkers what they thought of working at Nike. I asked how fairly they were treated based on performance vs gender. All unanimously talked about the ‘the Boys Club’ of Nike.”

“A giant men’s sports team, where favoritism prevails and females couldn’t possibly play in the sandbox”, the female added.

Another employee said that she had seen a male executive receiving sexual favours from a lower-ranking woman at the company’s gym. The report also added male employees got drunk on company trips and put their arms around female employees or asked subordinate female employees on ‘work dinners’.

Editorial

Why TCS Deferred FY25 Salary Hike: Better Hike Ahead?

TCS had initially announced its annual salary hike during...

Deloitte, PWC, EY, KPMG to Hire 1 Lakh People in India in FY25

According to estimates from top company officials and industry...

Higher EPS Pension Application Stuck: A Step-by-Step Guide to Fix

Nearly 97,640 Provident Fund (PF) members and pensioners under...

Employee Benefits at India’s Big 4 Firms Deloitte, PwC , EY, KPMG

The Big 4 firms; Deloitte, PwC (PricewaterhouseCoopers), EY (Ernst...

TCS Announces 4-8% Salary Hike for FY25, Lowest in Last 4 Years

Tata Consultancy Services (TCS), India's largest IT services provider,...

Must Read

Honeywell ropes in Rekha Radhakrishnan as Director- HR from Dell

Rekha Radhakrishnan has joined US-based global technology company Honeywell...

Synchrony gets Rachana Bahadur as SVP & Country Head, India

Synchrony, a premier consumer financial services company appoints Rachana...

UP govt to set up 200-acre Data Center Park in Noida

The Yogi Adityanath government in Uttar Pradesh plans to...

Healthium Medtech Group CHRO on L&D Challenges post-pandemic

In Conversation With Kankana Barua Group Chief HR Officer,...

AP Government Temporarily Lifts Transfer Ban—Who Qualifies?

Andhra Pradesh government has announced a temporary relaxation of...

Top 8 Skills That Can Help You Succeed in Career

Success in life is a subjective and multifaceted concept,...

Samra Rahman on how Hero Vired fosters equity and inclusion

Conversation With Samra Rahman, Head of People and Culture,...

SAP and TCS Expand Collaboration For Digital Transformation

Tata Consultancy Services (TCS) has expanded its long-standing partnership...

Related Articles

Sheenu Pradhan
Sheenu Pradhanhttps://sightsinplus.com/
Sheenu Pradhan, Editor Content, SightsIn Plus. She has over 8 years of experience in human resources. Prior to this, she has been associated with Wictor Chemicals India, Wipro, and Shakti Plas Industry.