Gymshark, the renowned fitness community and apparel brand, has made a strategic move by welcoming Sian Keane as their Chief People Officer (CPO).
This appointment marks a significant milestone for the company as it continues to expand globally and solidify its position in the industry.
The Role of Chief People Officer at Gymshark
As Gymshark’s CPO, Sian will be at the forefront of shaping the company’s people strategy. Her responsibilities include:
Talent Attraction and Retention: Sian will focus on attracting, developing, and retaining world-class talent. With Gymshark’s ambitious growth plans, having the right people on board is crucial.
International Expansion: Gymshark aims to become an international omnichannel brand. Sian’s role involves ensuring that the company’s workforce aligns with this vision.
Employee Experience: From fostering a positive work culture to enhancing employee well-being, Sian will play a pivotal role in creating an environment where Gymshark’s team can thrive.
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Background and Expertise
Sian Keane brings a wealth of experience to her new role. Having spent 11 years at Farfetch, an online fashion giant, she most recently served as their Chief People Officer.
During her tenure, Farfetch grew from a team of 100 to over 7,000 employees worldwide. Sian’s expertise extends beyond mere headcount; she successfully integrated ten acquisitions during her time at Farfetch.
Prior to that, she held senior roles in the recruitment sector, making her well-versed in talent acquisition and management.
Gymshark Founder’s Vision
Gymshark’s founder and CEO, Ben Francis, expressed his excitement about Sian’s appointment. He emphasized the importance of having exceptional individuals driving the brand forward.
Francis envisions Gymshark as a brand that outlives its founders, and he believes that the right people are the key to achieving this goal.
Sian’s alignment with Gymshark’s values and her impressive track record made her the perfect choice for this critical role.
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Looking Ahead
Sian herself is eager to contribute to Gymshark’s journey. She recognizes the company’s transition from an e-commerce business to a fully omnichannel player.
Her commitment to attracting top talent and fostering a strong organizational culture aligns perfectly with Gymshark’s ambitions.
Additionally, the brand’s recent announcement about opening its first permanent store outside the UK, in Dubai Mall, underscores its global aspirations.
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