Orient Electric Limited, part of the diversified USD 3 billion CK Birla Group, has announced the appointment of Ravindra Singh Negi as its Managing Director and CEO, effective May 31, 2024 (subject to regulatory approvals). He joins the company’s Board as a full-time Director and will be based in New Delhi.
Announcing the appointment, Mr. CK Birla, Chairman, of Orient Electric said, “We are delighted to welcome Ravindra Singh Negi as Managing Director and CEO of Orient Electric.”
“His extensive experience across industries and especially electrical consumer durables will be pivotal in guiding Orient Electric toward sustained growth. Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future-ready consumer-centric organisation”, Mr. CK Birla said.
Mr. CK Birla further said, “He will continue to build organisation capability and execution excellence towards growing all key businesses. I would also like to thank Deepak Khetrapal for his valuable contributions to Orient Electric during his tenure as Managing Director.”
Ravindra joins the company from Bajaj Electricals, where he was the COO for the consumer products business. He is a well-known industry leader and was the former Chairman of the Indian Fans Manufacturers Association (IFMA).
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Previously, he led the Electric Consumer Durables business at Havells and spent close to two decades with Bharti Airtel in several commercial and leadership roles, with his last role being the CEO of the Delhi and NCR circles.
He has extensive experience leading large scale business transformations, turning around businesses, and delivering strong P&L growth.
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