Vini Cosmetics, maker of popular deodorant FOGG has announced the appointment of Vishal Kaul as its Chief Executive Officer (CEO), effective February 2022.
Currently, Kaul is PepsiCo India Vice-President and Business Head for the beverages business for India, Bangladesh, Sri Lanka, Nepal, and Bhutan.
In his new role as CEO, he will work closely with Vini’s board of directors to execute the company’s growth plans, including new products and categories. He will also be responsible for day-to-day operations and executing the company’s long-term strategy.
Commenting on the appointment Darshan Patel, Chairman, Vini Cosmetics, said, “Appointing a consumer-centric and digitally savvy CEO of Vishal’s caliber who can lead Vini into its next phase of growth was one of our and KKR’s top priorities,”
“We welcome his expertise in transforming global consumer businesses, in addition to his strong entrepreneurial perspective and deep understanding of the Indian market and consumers. Alongside our shareholders, we fully back Vishal and look forward to supporting his work to achieve Vini’s vision of becoming a leading provider of personal care products globally.” he added.
“It is a privilege to work closely with Darshanbhai and Dipambhai, who are trailblazers in this industry and have created market-leading brands that have become household names. Increasingly consumers are looking for lifestyle upgrades, quality products, and services,” Kaul said in a statement.
“I am confident that we at Vini will continue to innovate and provide a consumer-centric portfolio which will serve the current and evolving needs of our consumers.” he added.
