Tuesday, September 30, 2025
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Amazon CEO Andy Jassy Announces Major Shift in Promotion Policy

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Amazon CEO Andy Jassy has unveiled a transformative change in the company’s promotion policy during a recent Town Hall meeting.

This announcement signifies a major shift away from traditional corporate practices.

It focuses on efficiency, meritocracy, and customer-centric results rather than hierarchical growth and large team management.

Key Changes in Promotion Policy at Amazon

Andy emphasized that building large teams will no longer be the path to career advancement at Amazon.

Instead, the company will prioritize leaders who “get the most done with the least amount of resources.”

He stated, “The way to get ahead at Amazon is not to accumulate a giant team and fiefdom. There’s no award for having a big team.”

Andy emphasized, “We want to be scrappy and do a lot more with less.”

This shift aims to reduce bureaucracy and management layers, encouraging a leaner and more agile organizational structure.

Focus on Smaller Teams and Innovation: Meritocracy Over Bureaucracy

The CEO highlighted the success of Amazon Web Services (AWS) products, many of which were launched by small teams of around a dozen people.

Andy argued that every new project shouldn’t require large-scale staffing, emphasizing the impact of smaller, high-performing teams.

This approach is expected to enhance decision-making, speed up innovation, and improve customer outcomes4.

Andy reiterated Amazon’s commitment to meritocracy, stating that promotions will be based on results rather than charisma or political maneuvering.

“What matters is what we actually get done for customers. That is what we reward,” he said.

This cultural shift underscores Amazon’s focus on execution, ownership, and customer obsession, aligning with its long-standing leadership principles.

Broader Organizational Changes and Implications for Employees at Amazon

The promotion policy change is part of Amazon’s broader initiative to increase the ratio of individual contributors to managers by 15%.

The structural adjustment seeks to flatten the organization’s hierarchy and reduce layers of management. It also aims to empower employees to take ownership of their roles.

Andy encouraged employees to “move fast and act like owners,” acknowledging the intense competition Amazon faces from agile startups and tech rivals.

While the new policy is designed to foster innovation and efficiency, it also presents challenges for employees accustomed to traditional career advancement paths.

Andy’s remarks have sparked discussions about the evolving nature of leadership and the skills required to succeed in a meritocratic environment.

Employees are encouraged to focus on delivering tangible results and adapting to the company’s dynamic culture.


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Sahiba Sharma
Sahiba Sharmahttps://sightsinplus.com/
Sahiba Sharma, Senior Editor - Content at SightsIn Plus