SAP, the German software giant, has revealed plans to significantly increase its investments and hiring in India.
CEO Christian Klein announced that the company will focus on leveraging India’s engineering talent and digitization efforts, aiming for “overproportional growth” in the country.
Hiring Trends: Strategic Focus on India
India is among the fastest-growing markets for SAP, and the company expects it to become one of its largest markets.
Currently, India ranks among the top ten markets for SAP globally.
The company anticipates that the market will grow “heavily and faster” than some of its top markets.
Christian emphasized that a large share of SAP’s investments in research and development (R&D) and operations will be directed towards India.
SAP Labs in India is already the largest in terms of the number of engineers.
Christian stated that it is only a matter of time before India becomes the largest base for SAP Labs overall.
The company plans to “overproportionally” hire in India compared to its other labs1.
Christian praised the Modi government for creating a strong foundation for tech companies and prioritizing digitization, education, and skilling.
AI has become mainstream, and SAP sees significant opportunities in India’s AI talent.
In the third quarter, 30% of SAP’s deals included AI, and generative AI has been a major booster for the company’s AI business.
Christian also noted that SAP’s traditional licensed business will continue to decline as the company transitions to the cloud, with many customers in India already using SAP’s cloud software.
SAP Expansion Plans
SAP has outlined plans to expand its campus in India to accommodate 15,000 more people.
The company is infusing AI into its offerings and processes.
Christian highlighted the importance of adhering to local data privacy standards. He mentioned it can be achieved by investing in a sovereign cloud in India.
This move is expected to give SAP a competitive advantage in the market.
SAP’s decision to “overproportionally” invest and hire in India reflects its confidence in the country’s potential for growth and innovation.
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