Coforge Ltd., India’s seventh-largest IT services firm, is adopting a client-embedded consulting model—a strategy long employed by industry giants Cognizant and Infosys.
The company is placing business consultants directly at client sites, aiming to proactively shape opportunities rather than waiting for formal RFPs.
This approach marks a significant evolution in Coforge’s delivery model, positioning it to mine more business from existing accounts and drive tailored transformation initiatives.
Why On-Site Consulting Is Gaining Traction at Coforge
The shift comes amid a decline in non-essential tech spending, prompting IT firms to rethink engagement models.
By embedding consultants with domain expertise at client locations, Coforge seeks to:
- Understand client challenges in real time
- Co-create solutions with business stakeholders
- Accelerate deal closures through proactive engagement
Analysts from Kotak Institutional Equities noted, “Coforge distinguishes itself through its solutions team, composed not of traditional delivery personnel but of business experts with consulting backgrounds, often embedded at client locations”.
Coforge Growth Trajectory Mirrors Cognizant’s Early Playbook
Industry experts suggest Coforge is following the trajectory of Cognizant in the early 2000s, when the latter aggressively expanded through client-centric consulting.
Vibhor Singhal of Nuvama Institutional Equities remarked, “Coforge could well be on track to traverse the trajectory of Cognizant of the yesteryears… one of the most aggressive companies in the industry”.
Infosys follows a consulting-led transformation model that guides its strategic approach.
This has helped the company secure large-scale deals and build deeper relationships with enterprise clients.
Mid-Tier Agility Meets Domain Depth
Coforge’s size—neither too small to be overlooked nor too large to be constrained—gives it a sweet spot advantage.
The company has made strategic acquisitions to expand its service offerings.
One such acquisition is Cigniti Technologies, which enhances its capabilities in software testing and business process management.
Coforge focuses on the banking, insurance, and travel verticals, supported by strategic investments in GenAI and domain-specific consulting.
This combination positions the company as a strong mid-tier player with clear ambitions to expand its scale.
Revenue Momentum and Market Outlook
Coforge achieved a 32.8% year-on-year revenue growth in Q3 2024, the highest among mid-tier IT firms.
This performance was fueled by strong organic momentum and strategic contributions from recent acquisitions.
Analysts expect continued growth as the company ramps up its Sabre deal and expands its footprint in North America and Europe.
Coforge has joined the ranks of the “Fastest Five” service providers through its consulting-led strategy.
This reinforces its position as a growth-focused challenger in an increasingly volatile market.
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