Friday, August 8, 2025

Dell Technologies Nearly Dissolves ‘New Logo’ Acquisitions Team

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Dell Technologies has carried out a sweeping round of layoffs that has nearly dissolved its ‘new logo’ acquisitions team, a specialized group of approximately 150 sales professionals responsible for securing new commercial and enterprise clients.

The move is part of a broader organizational restructuring driven by Dell’s strategic pivot toward artificial intelligence (AI) and enterprise-focused services.

Sources across multiple reports confirm that only a small percentage of team members were reassigned to other departments. The majority of the team, however, were let go.

The layoffs affected employees across the U.S., from the Northeast to California, and came as a surprise to many who believed their roles were secure.

Sudden Shift in Reorganization Plans at Dell Technologies

Employees within the acquisitions team were reportedly informed just weeks before the layoffs that their positions were safe.

One former employee shared that their manager had already finalized an organizational chart, only for leadership to make a last-minute pivot.

The restructuring, which was to target middle management, ultimately impacted frontline sales staff. This move has shaken internal morale.

The reorganization was reportedly guided by Bain & Company, a global management consulting firm, which has been involved in Dell’s strategic planning efforts.

While Dell has not disclosed specific figures, it acknowledged that the changes were part of its ongoing efforts.

AI Strategy Drives Realignment

Dell’s decision to eliminate the acquisitions team aligns with its aggressive push into the AI market.

In its Q1 FY2026 earnings report, Dell disclosed receiving $12.1 billion in AI server orders.

During the same quarter, the company shipped $1.8 billion worth of those servers.

At the same time, the company noted a decline in traditional server demand, signaling a shift away from legacy infrastructure.

A former employee explained that Dell now needs fewer sellers, but with more specialized expertise, to manage AI-related opportunities.

This marks a shift from the larger number of generalists previously required for traditional products like PCs and storage solutions.

This strategic realignment appears to have made the acquisitions team—tasked with winning over clients who hadn’t engaged with Dell in the past three years—redundant.

Broader Workforce Impact

The dissolution of the acquisitions team comes after Dell’s announcement in March 2025 of a 10% workforce reduction.

This cut brought the company’s headcount down to approximately 108,000 employees, from 120,000 the previous year.

The company is cutting costs by limiting external hiring and streamlining operations as part of a larger initiative.

An internal employee survey, known as Tell Dell, revealed growing dissatisfaction among staff.

The Employee Net Promoter Score (eNPS) dropped to 32 in 2025, continuing a downward trend from 48 in 2024 and 63 in 2023.

The decline reflects growing concerns among staff about work-related stress, job security, and the return-to-office mandate.


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Sahiba Sharma
Sahiba Sharmahttps://sightsinplus.com/
Sahiba Sharma, Senior Editor - Content at SightsIn Plus