Mondelez India, a global leader in the food and beverage industry, joins the world in celebrating International Youth Day 2024. This annual observance recognizes the power and potential of young people and highlights their role in shaping a better future.
The theme for this year’s International Youth Day is “From Clicks to Progress: Youth Digital Pathways for Sustainable Development.” Let’s understand how Mondelez India is championing youth empowerment and contributing to sustainable progress.
Mondelez Decade-Long Commitment to Youth Skilling
Mondelez India takes pride in its decade-long national Corporate Social Responsibility (CSR) program called Shubh Aarambh.
Through this initiative, the company has consistently focused on upskilling and training young individuals. Recognizing that youth skilling holds the key to long-term quality of life, Mondelez has trained nearly 1,000 young people over the past ten years.
Launching a Transformative Pilot Project
To further amplify its impact, Mondelez recently launched a pilot project in collaboration with the National Skills Development Corporation (NSDC).
This project aims to benefit 660 young individuals across two states in India: Bhind, Madhya Pradesh, and Pune, Maharashtra. The project targets multiple sectors, including Management, Hospitality & Tourism, Retail, IT-ITeS, and Logistics.
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Commenting on International Youth Day, Ophira Bhatia, Senior Director, India & Lead, Asia Pacific, Middle East, and Africa, Corporate & Government Affairs- Mondelez International said, “As we celebrate International Youth Day, Mondelez India is proud to highlight the work we have done to upskill and train young people over the years through our decade-long national CSR program, Shubh Aarambh,”
“Youth skilling is a key priority for us because we believe it has the transformative potential to enhance the long-term quality of life. Over the past decade, through our youth skilling programs, we have trained nearly 1,000 young individuals,” added. Ophira.
Mondelez: Key Features of the Pilot Project
1- Skill Training: Mondelez’s training modules are designed to address the specific needs of each sector. The candidates receive comprehensive training in both technical and soft skills.
2- Qualification Pack (QP) Led Training: The project utilizes QP-led training modules, ensuring that participants acquire industry-relevant skills.
3- Assessment and Certification: After completing the training, candidates undergo assessment and receive certifications, enhancing their employability.
4- Placement Opportunities: Mondelez actively collaborates with employers to provide placement opportunities for trained youth.
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The Transformative Power of Skill-Building
Mondelez’s commitment shows the transformative potential of skill-building. In a rapidly changing world, where complex challenges abound, empowering youth with employment skills becomes critical.
By equipping young individuals with the right tools and knowledge, Mondelez contributes to livelihood enhancement and income generation. These efforts align with the broader goal of fostering sustainable and inclusive development.
Significance of International Youth Day for Corporates
International Youth Day serves as a reminder to corporates worldwide. It emphasizes the pivotal role that young people play in shaping our collective future.
Corporations have a unique opportunity to invest in youth development, recognizing that their energy, creativity, and fresh perspectives drive innovation and progress.
By supporting youth skilling initiatives, companies contribute not only to their own growth but also to the overall well-being of society. Mondelez’s commitment exemplifies how corporate entities can actively participate in youth empowerment and sustainable development.
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