Saturday, September 20, 2025
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‘Normalise crying at workplace’: SUGAR Cosmetics CEO Vineeta Singh

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Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics, India’s fastest-growing beauty brand. She speaks on ‘Normalise crying at the workplace’ and explains that it is a form of expression.

SUGAR Cosmetics CEO Vineeta Singh shared through a LinkedIn post, “Let’s normalise crying at the workplace. It’s self-expression, not a “breakdown”, so please don’t “freak out”.”

“Please don’t stop giving us feedback. Please don’t think you need to treat us any differently because we shed a few tears. It’s just another form of communication and we don’t want to feel embarrassed about it anymore. And we generally don’t want you to get too sympathetic about it either”, she added.

She further added, “Crying it out is an important coping mechanism for a lot of women and it just helps us release the pain and come back stronger!”

However, a user had views that of other respondents, “Yes! Crying at the workplace is absolutely normal for people who are passionate about their work, who work with a certain conviction, and who emotionally invest themselves in the work that they do. And… it’s more of frustration/helplessness about not doing the right thing, than weakness”, followed by many more comments on the same.

Vineeta Singh is one of the sharks on the reality-show Shark Tank India, she is committed to creating products that allow every Indian woman to find a favorite and inspire them to start their entrepreneurship journey. She is an alumnus of IIT Madras and IIM Ahmedabad.

She has been featured in Fortune 40 Under 40 List 2021, The Economic Times, Entrepreneur magazine, Times Of India, YourStory, HT Mint, and much more.

Meanwhile, Vineeta Singh is all set to come back with the new season of Shark Tank. Along with her, Anupam Mittal, Namita Thapar, and Peyush Bansal will join Aman. Ashneer Grover will be replaced by Amit Jain. Amit Jain is the CEO and Co-founder of CarDekho Group.

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Sheenu Pradhan
Sheenu Pradhanhttps://sightsinplus.com/
Sheenu Pradhan, Editor Content, SightsIn Plus. She has over 8 years of experience in human resources. Prior to this, she has been associated with Wictor Chemicals India, Wipro, and Shakti Plas Industry.