CEOs across various industries are now personally visiting premier educational institutions like IIMs and IITs to engage directly with potential recruits.
This hands-on approach aims to attract top talent and present their companies as dynamic and forward-thinking workplaces.
Changing Recruitment Dynamics
Traditionally, hiring was primarily managed by HR departments.
However, the rapid pace of technological advancements and the evolving job market have prompted CEOs to take a more active role in talent acquisition.
By directly interacting with students, CEOs can better convey their company’s vision, culture, and opportunities, making a more compelling case for prospective employees.
One notable example is Bhavish Aggarwal, CEO of Ola, who has been actively visiting top educational institutions like IISc, IIMs, ISB, and IITs to scout for fresh talent.
His hands-on approach not only helps in identifying potential candidates but also serves as a branding exercise for Ola.
Similarly, Deepinder Goyal, CEO of Zomato, has leveraged social media to attract talent, showcasing his company’s innovative hiring practices.
Benefits of Direct Engagement by CEOs
Direct engagement by CEOs offers several benefits.
It allows them to identify candidates with exceptional potential, focusing on qualities like adaptability, strategic thinking, and cultural fit.
This approach also helps in building a strong employer brand, making the company more attractive to top talent.
Additionally, it provides students with a unique opportunity to interact with industry leaders, gaining insights into the company’s vision and future prospects.
The trend of CEOs visiting colleges is reshaping traditional recruitment strategies.
By combining personal interaction with the reach of social media, companies can create a more relatable and inspiring hiring process.
This approach not only attracts top talent but also enhances the company’s image as a desirable workplace.
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