No matter what level you think your success is at already, marketing will always play a crucial role in sustaining that level of success or taking you to much greater heights.
There are many ways that you could approach this, from the more traditional flyers to the more technologically reliant online marketing. Although there’s still validity in the use of print advertisements, perhaps it’s time that you try something new.
Technology means less effort on your part as some processes could not be optimized. As it does with high-tech marketing tools, it also applies to virtual phone numbers at Telnum.
Although business owners naturally gravitate towards VoIP providers like Telnum because of the obvious cost advantage, it can also be powerful in ensuring the success of your marketing strategy.
Thanks to the very nature of VoIP as well as the smorgasbord of features that it offers, you can craft your marketing success with it. Here are a few ways that it can help.
It lets you target specific locations
Do you feel that you’ve already saturated the local market? If that happens, you’d probably have a hard time closing a sale. But despite the actual location of your enterprise, you don’t have to limit yourself there.
With VoIP, you can expand from your original area to cover other locations where you may obtain more business. And the best part about this is you don’t need to set up a branch in that area as well.
This lets you save a lot of money without compromising your ability to reach a new market. You also don’t need to start from scratch because if you did well before, you could use that as proof of your reliability.
All you’ll need to do is to establish a local presence here through a virtual number. This one number could be used by your staff to make and receive calls from the area.
It lets you improve performance with call recording
If most of your business happens with contacting customers like with a call center agency, you know how crucial it is to ensure that your agents are performing well.
So to ensure that you’re maintaining a certain quality (and therefore retain the results that you want), you can record their calls for you to listen to later.
This is especially useful if you’re onboarding new agents. You could use the recordings from your top-performing and more experienced staff to give them a sense of what you’ll be expecting from them.
And in this case, they’d learn from someone’s real-world experience. Not only a simulated one.
But that’s not where its usefulness ends. Call recording is a powerful tool for further improving your existing standards. You’d be able to examine how the call went and create improvements from there.
The result? Better and more effective agents who can convert people into customers better.
It unifies all communications
If you don’t see the benefit of this, we invite you to think of your smartphone. 20 years ago, you’d have a different device for every function that your smartphone now has in one app.
You’ll need a camera, a calculator, a notepad, and many more. Imagine how hard it would be carrying all that today. More importantly, imagine how easy it is to “lose” relevant information because everything is disorganized.
Without VoIP, your staff would be like a person who still doesn’t have a smartphone. Yes, they could still technically get the job done. But it would take a lot more for them to do so.
Now, do you really want that inefficiency in your marketing? That would mean not only a loss of profit but also a loss of precious labor hours.
By having all communications unified with VoIP, your staff would be able to come up with marketing decisions based on accurate information. This helps with your desired end result.
You save a lot of money
This may sound generic, but saving money will actually help a lot with your marketing strategy. This is especially true if you’re running advertisements of any kind.
Ads cost money. But at the same time, ads make money. But that doesn’t necessarily mean you could spend everything on ads.
However, with VoIP reducing your phone bill, you could dedicate more to it without affecting your spending everywhere else.
It allows your agents to work on the go
Effectiveness and efficiency aren’t supposed to be location-based. Not when your agents are also meeting clients all the time!
With VoIP, they could still remain connected to the main office no matter where they are. As long as there’s a strong mobile data connection, of course!
That way, you could relay last-minute information that might make it easier for them to close the sale.
In marketing, the numbers will be the ultimate determinant of success. And as we’ve demonstrated, VoIP could do just that for you.
