Tuesday, September 9, 2025
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Wipro ropes in former IBM & PwC exec Sarah Adam–Gedge as MD

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Wipro ropes in former IBM & PwC exec Sarah Adam–Gedge as MD for Australia and New Zealand (ANZ)

Wipro Limited, a leading global information technology, consulting, and business process services company, today announced the appointment of Sarah Adam–Gedge as the Managing Director for Australia and New Zealand (ANZ).

Sarah has proven experience in leading digital transformation initiatives for large organizations globally with a successful track record of driving growth, profitability, business agility and managing successful relationships with customers and the influencer ecosystem. She has worked in project and service-based consultancies for more than 25 years across Australia and New Zealand, Asia-Pacific, Middle East and Africa and Latin America.

As the P&L leader for ANZ, Sarah will focus on Wipro’s vision for business growth, revenue expansion, client relationships, talent development, industry connects and brand building.

Prior to joining Wipro, Sarah has held various senior executive roles as Managing Director of Publicis Sapient Australia, Managing Director of Avanade Australia, Managing Partner and Vice President at IBM, Managing Partner at PwC and Partner at Arthur Andersen.

“ANZ has been a strategic focus for Wipro over the years and even more so now with the region’s growing demand for comprehensive digital transformation solutions, agility and scale, specialized technology requirements, and innovation. I am excited to welcome Sarah and am confident that her leadership and deep understanding of this market will help clients succeed and drive our growth ambition in this region,” said N.S. Bala, CEO – APMEA, Wipro Limited.

“I am looking forward to working with an outstanding team and being a part of Wipro, which is on a transformation journey globally. Wipro has strong values and is highly respected in the market, and this resonates with clients, partners and team members. I am delighted to have the opportunity to support Wipro’s clients as they accelerate their digital and technology-led change initiatives,” said Sarah.

Sarah is a Chartered Accountant (member of CAANZ), holds a Bachelor of Business (Accounting) from the Queensland University of Technology and is a Graduate of the Australian Institute of Company Directors. She is also a non-executive Director of Austal Ltd., and a member of the National Diversity & Inclusion Council for ACS.

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