PhonePe to expand its business, create 10,000 jobs
Walmart-owned PhonePe said in a statement that it will enable digital payments for over 25 million small merchants in the next one year. It plans to reach 5,500 talukas through its merchant acquisition team that will help generate over 10,000 jobs in semi-urban and rural areas.
PhonePe will onboard the merchants on its business app, offering them end-to-end control of the payment process. Merchants can list their store timings, share their product catalog, and promote home delivery options on their personalized store page on the PhonePe app.
The company had in April this year added a grocery delivery service to its app and listed Kirana stores in the customers’ vicinity for hyperlocal shopping. The company had claimed of having more than 1 crore stores selling groceries and essential items on its app.
“Kiranas and merchants across small villages and towns are striving to progress and prosper. We are really excited to partner with them in this journey and take digital payments to the last mile of India across every village and town,” said Vivek Lohcheb, vice president, offline business development said in a statement.
According to a Deloitte India report in February this year, around 70 per cent kirana stores in big cities want to be tech-enabled while 37 per cent of such stores in tier-II cities are looking to on-board the right technology.
Moreover, Tier-II and smaller towns contribute nearly 50 per cent of all shoppers and three out of every five orders for online marketplaces such as Amazon, Flipkart etc. a report titled How India Shops Online by Bain and Company.
