Samsung has implemented a strict five-day office mandate for select teams within its U.S. semiconductor division, ending its previous FlexWork policy that allowed up to two remote workdays per week.
The change, which took effect in July 2025, reflects the company’s push to foster a “consistently full campus environment” aimed at enhancing real-time collaboration and innovation.
The move aligns with a broader industry trend, as major tech firms—including Microsoft and Google—scale back remote work flexibility in favor of in-person engagement.
Samsung’s leadership emphasized that the shift is part of an evolving workplace strategy designed to support business goals and team cohesion.
New Tool Targets Attendance and “Coffee Badging”
To ensure compliance with the new mandate, Samsung has introduced a manager-facing tracking tool that monitors employee attendance and “time in building” metrics.
The system is designed to curb “coffee badging.”
This refers to a practice where employees check in briefly—often just to grab a coffee or lunch—before leaving the premises.
According to internal emails reviewed by Business Insider, the tool is described as a “Version 1” rollout, intended to give managers visibility into how many days and hours each team member spends on-site.
The tool does not yet integrate paid time off or travel-related absences.
Its primary purpose is to facilitate conversations between managers and employees about in-office expectations.
Mixed Reactions and Early Observations
Samsung’s HR team reported positive early signs following the policy’s implementation. These include fuller parking lots, busier cafeterias, and increased hallway interactions.
An internal email noted “more smiling faces” on campus, suggesting a modest uptick in employee engagement.
However, the company acknowledged that compliance is not yet universal.
While exceptions for personal circumstances and business travel remain possible, Samsung expects a greater presence across all employee groups.
Employees are encouraged to communicate directly with their managers to manage any deviations from the policy.
Strategic Goals of Samsung Behind the Mandate
Samsung emphasizes physical presence because it believes innovation thrives in shared spaces.
The company hopes that a full return to office will strengthen team dynamics and improve cross-functional collaboration.
It also aims to accelerate problem-solving within its high-stakes semiconductor business.
Samsung’s semiconductor division plays a critical role in its global operations. Demand for advanced chips is rising across AI, automotive, and consumer electronics sectors.
Samsung sees consistent in-person engagement as essential to maintaining competitive momentum.
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