Thursday, September 11, 2025
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Ghazal Alagh Introduces the 85% Rule for Sustainable Productivity

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Ghazal Alagh, the co-founder of Mamaearth, has introduced a refreshing perspective on productivity and work-life balance with her “85% Rule.”

In a recent LinkedIn post, Ghazal shared her insights on why striving for 100% productivity every day may not be sustainable or effective.

Instead, she advocates for a balanced approach that prioritizes focused effort and strategic planning.

This philosophy has resonated with entrepreneurs and professionals alike, offering a new lens through which to view success and sustainability in business.

The Concept of the 85% Rule by Ghazal Alagh

The 85% Rule is rooted in the idea that giving 100% effort every single day can lead to burnout and diminishing returns.

Ghazal explains that aiming for 85% productivity allows individuals to focus on what truly matters while maintaining energy and creativity for critical moments.

She draws parallels with athletes who train rigorously but also understand the importance of rest and recovery to perform at their best.

“Think about your favorite athletes. They train hard, no doubt, but they also know when to rest and recover. That downtime is just as important for them to be able to give their absolute best when it really counts,” Ghazal stated in her post.

She emphasizes that this mindset is equally crucial for running a business, which she describes as a marathon rather than a sprint.

Practical Implications for Entrepreneurs and Resonance Among Professionals

Ghazal’s 85% Rule challenges the conventional wisdom of relentless hustle culture.

She argues that constantly pushing for perfection can backfire, leading to exhaustion and reduced efficiency.

By adopting the 85% Rule, entrepreneurs can focus on strategic priorities, pay attention to details that matter, and ultimately achieve more without compromising their well-being.

“Trying to go all-out every single day isn’t sustainable. By aiming for a solid 80-85% effort daily, we can really focus on the important stuff, pay attention to the little things that matter, and ultimately get more done without burning out,” she explained.

Ghazal Alagh’s philosophy has garnered widespread support from professionals across industries.

Many have praised her approach as a realistic and sustainable alternative to the high-pressure demands of modern work environments.

LinkedIn users have described the 85% Rule as “refreshing” and “relevant,” highlighting its potential to foster creativity and long-term success.

One user commented, “Consistency beats intensity in the long run. Giving your 100% every day without giving yourself the time to recharge is a bigger risk than doing nothing.”

Another added, “Aiming for perfection is a race you will not be happy even after coming first.”

Ghazal Alagh: Journey and Leadership

As the co-founder of Mamaearth, Ghazal has demonstrated the power of strategic leadership and sustainable practices.

Mamaearth, known for its toxin-free skincare and beauty products, achieved unicorn status in 2021 with a valuation exceeding $1 billion.

Ghazal Alagh’s insights into productivity and work-life balance reflect her commitment to fostering innovation and resilience in the business world.


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Sahiba Sharma
Sahiba Sharmahttps://sightsinplus.com/
Sahiba Sharma, Senior Editor - Content at SightsIn Plus